EASILY GET CONTACT INFO
for anybody that visits your store
without having to chase them.
When you have contact information for your customers,
it becomes much easier to tie them to your business.
Frnd.us makes it easy and fun for your visitors to provide you a way to engage with them.
Just imagine where we were just a few months ago compared to now. It's an understatement to say that the times have changed. Retail outlets, shopping centers, restaurants, and even corporate offices were full of people. The economy was roaring, and it was easy to get customers flowing into your business. In many instances, it was just a matter of setting up proper signage to pull in foot traffic.
Maybe you're wondering what the new normal will be like when this is all over.
It's probably safe to say that things will never be the same again.
The new normal? It's probably not going to be easier. The economy is almost certainly going to go through an extended weak period...and consumer behaviors has almost certainly changed permanently. Many people are predicting that consumers will continue staying at home for quite a period of time as they recover financially and wait out the lingering signs of the Corona Virus.
THE REAL CHALLENGE NOW IS GETTING HEARD AT ALL.
It used to be that your biggest challenge was getting heard above all the noise of your competitors. You know what I'm talking about...competing with all the POS signage, the weekend coupons, ranking on Google, keeping your Instagram account "sexy" and active enough. It was just a matter of driving enough of the existing traffic out there towards your business.
Now, there's almost no traffic at all!
People are looking to save money and stay at home. Your existing marketing probably doesn't reach them anymore because these people are not looking for you. That's why it's going to be so difficult to get their attention or tell them about how you've changed in response to the situation.
A lot of business owners are concerned about having difficulty reaching customers, especially those who have no way anymore of interacting with all their previous customers. Furthermore, we might be seeing a fundamental shift in consumer behavior which might continue to make it difficult to do the little customer interaction that we do.
Things have suddenly gotten a lot harder!
WHEN THE TIMES CHANGE, THE TACTICS MUST AS WELL.
It's obvious that the more your customer lifetime value (CLV) exceeds your customer acquisition costs (CAC) the more successful your business will be. In fact, if your CAC is higher than your CLV, your business is essentially like the walking dead. Customer acquisition has become much more difficult these days.
One of the best survival strategies these days is to focus on increasing existing customer lifetime value moreso than attracting new customers.
Businesses who are spending a lot on marketing, but neglecting their existing customers are missing a HUGE opportunity...and potentially making a fatal error for their business.
It's well known that it's easier to keep a customer than to acquire a new one. This is what the company,
Outbound Engine, says about that:
Acquiring a new customer can cost five times more than retaining an existing customer. Furthermore, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
The struggle has changed from competing against your competitors for a particular customer. The new competitor is customer complacency and changing attitudes.
More than ever, marketing efforts directed towards existing customers have to take center stage. Developing a mailing list is widely recognized as one of the best ways to do that. They are a critical success factor for several simple reasons:
- Communicate DIRECTLY with your audience.
- MUCH faster than word-of-mouth.
- Educate prospects and clients.
- Establish and increase credibility.
- Build brand recognition.
If you are not actively using and growing your customer list, then you're really doing your business a disservice.
NOW IS THE TIME TO FOCUS ON STRENGHTENING CONNECTIONS WITH YOUR EXISTING CUSTOMERS.
There are LOTS of benefits to having a big list of customers and their contact information. (But you already know that!)
Customer lists provide more maneuverability for your business. You can ask about changes you want to make before you make them. You can tell people about changes you've made before they visit your stores. Inform them of special promotions...move discounted inventory faster and without such heavy discounts.
The real question is how to make it easy to grow and use a contact list.
Right now, most of us just have a simple sign up sheet by the register or maybe we try to incorporate getting this information during the final sales process. Everyone knows current methods don't really work very well.
Welcome to Frnd.us!
We let customers match their accounts to your business with the press of a single button.
We offer you the ability to present YOUR customers with a custom pop-up encouraging them to connect with your business.
Furthermore, if you'd like, you can incentivize them to be your business' friend with a little promotion. The language and functionality of this pop-up is highly customizable.
OUR SOLUTION IS A 21st CENTURY DIGITAL INTERACTION PLATFORM.
NOT VERY DIFFERENT, BUT A LOT BETTER:
WHY THIS PRODUCT:
WHY US:
If you've read this far, you're probably thinking to yourself whether this could be for your business...or whether this could be as good as it sounds. Maybe you're thinking about the changes in your business if you had a deeper connection with your customers.
This is me. I'm a real person, and I will solemnly promise to treat you like my best friend. It's my personal mission to improve and deepen the connection customers and businesses feel...and I want to start at home with my relationship with you and your business.
This business right now is VERY small. It's just me, one developer, and an administrative assistant.
I will treat you like your success and satisfaction are the ONLY thing standing between me and my success and satisfaction.
That is a promise!
WHO THIS IS NOT FOR:
Since I'm going to commit wholeheartedly to my customers, I want to tell you who this is not for. I don't want to waste anyone's time, most of all my own. There are enough businesses out there that can use someone slavishly devoted to them, that I don't need any distractions.
This is not for the type of business that only sees the customer once, like a car dealership, for a big sale and then doesn't care about them anymore. This is also not for a business who is not going to put in a little effort to cultivate relationships with clients. This is a tool, and like all great tools, it only works when put into use. There is a lot of automation, but some effort is required to get everything set up and started.
Finally, this is obviously not for a business who doesn't feel the need to work towards keeping their customers happy.
If your business fits one of those criteria, then perhaps we're not a good fit for you.
BUT...if your success depends on repeat business, the kind that comes from high customer loyalty and retention, then we want to work with you.
NO RISK TRIAL: 500% Guaranteed!
I'm confident that with Frnd.us, your business will become stronger and more profitable. In fact, I'm 500% confident!
If you're business doesn't AT LEAST get a return of 500% additional profit over the cost of this subscription, then I will give you a full refund. You have absolutely nothing to lose unless I can 5x your money.
ACT NOW OR ELSE YOU LOSE:
As I mentioned, we're just starting out and we need your help. This product is not perfect, and it may not even have all the features you want (whether you know it or not). All I ask for is your feedback. Tell me what's hard to use, confusing to understand, and missing. I will get this product to be perfect with extreme urgency.
Until then, I am offering this extremely discounted price for a 3 month trial. Normally, this product will go for $70-$100/month. At less than a dollar a week, that's a 95% discount...but that's because I need your feedback.
Once we get some traction on perfecting the product, this deal will be gone for all new subscribers. (As a show of appreciation, we'll still let you remain grandfathered in at this low, low price.)
