Chasing new customers
while ignoring existing ones
is like trying to inflate a balloon with a hole in it.
We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! But which customers you cater to may be even more important than how many you have. It’s common knowledge that it costs more to acquire a customer than to keep one, but the real truth is even deeper than that!
Acquiring a new customer can cost five times more than retaining an existing customer. Furthermore, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
5 times more!!! And it’s not just five times costlier to get a new customer…new customers also tend to spend a lot less. Your best customers are the ones you already have! Existing customers are rocket fuel for your business, and yet most businesses spend most of their marketing dollars on finding new customers instead of cultivating the ones they already have. It’s crazy...but it’s true!
Are you making the same mistake of abandoning all the potential of your existing customers
because you’re too focused on chasing down new ones?
Welcome to Frnd.us
We help you cultivate your existing customer base for maximum profits.
There are lots of "Loyalty" products on the market. You may even be using one right now. They all work by offering some type of reward, usually points, for some type of action, like visiting your store or making a purchase. That gets boring really fast…and worse, it could be training your customer base to only interact with your business when you’re offer them something. You know what it’s called when you give someone a reward for doing something for you? A bribe.
Bribes are not loyalty.
We offer the same promotion / reward functionality as our competitors, but we pair it with tools that empower you to express your genuine interest. Through the special combination of promotions and communications, we ensure that you don’t inadvertently undermine any intrinsic motivation your customers have for doing business with you…while still stimulating their extrinsic motivation.
But isn’t that a lot of work?
It doesn't have to be a lot of work. We offer the ability to automate several different types of responses.
For example, if a user “Checks In” to your business, we can automatically send them a Thank You message. If they redeem a promotion, we can send an automated message inquiring about their experience. If they buy something, again…. they can receive another automated message. Automated messages can be established once, and ahead of time, to be sent out whenever certain criteria are met by your customers. Your customers, in the meantime, are getting messages that genuinely seem to convey interest and appreciation for them.
When was that last time a vendor sent you a thank you message for doing business with them? ... has the EVER happened? Well, that’s the point of Frnd.us. It's the simple acts of appreciation and recognition that drive REAL loyalty, also known as intrinsic motivation.
By focusing more on existing customers, instead of exclusively chasing down new ones, you can see huge success. Frnd.us helps you do that by empowering your content, event, and social marketing efforts.
- Stay in touch with your existing customer base. Figure out what they want, what they liked, what they need to spend more with you.
- Use events at your business to cultivate new prospects as well as VIP customers
- Easily reach out to customers that exhibit certain behaviors, like frequent visitors, lapsed visitors, etc.
Don’t make the same mistake that many businesses make of only spending money on customer acquisition marketing, when the real gold is in customer retention marketing.
Now for the bad news. I’m not sure if I can offer you this cutting-edge technology yet. I only have time to work with 15 vendors, while I work on hiring people and automating certain parts of this business. If you don’t see a link below to sign up, then registration is temporarily closed…. BUT, I do have something for you. If you sign up for our wait list, I will send you a coupon for 90% off your first 90 days. That’s over $200 in savings while you try out the product.